Original Article by Forbes, cited below

Summary by Simply the Basics

Throughout most of the COVID-19 pandemic, many nonprofits struggled with financial burdens. While organizations were unable to host volunteers or in person events, we were also some of the most needed services. The Salvation Army reported that they were down 18% in donations compared to previous years.

This article breaks down the different social media platforms and how they can be used to boost donations and engagement with the community utilizing real organizational examples. The platforms covered are Facebook, Instagram, Youtube, Twitter, Pinterest, and Tik Tok as a means to support your growth!

Benefits of Social Media Marketing

• Increased reach

• Spreads the mission

• Free!

• Attracts new donors and supports engagement with existing donors

• Helps to grow volunteer community

• Allows the audience to feel they can participate

A strategy may take time and effort but can overall be incredibly beneficial for most organizations!

AllBusiness. (2021, March 6). How Nonprofits Can Use Social Media To Increase Donations And Boost Visibility. Forbes. https://www.forbes.com/sites/allbusiness/2021/03/06/how-nonprofits-can-use-social-media-to-increase-donations-and-boost-visibility/?sh=1db658562bb7