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Why Nonprofits Must Think Differently About Measuring and Reporting Impact

Original article by Nonprofit Leadership Center, cited below

Summary by Simply the Basics

The authors of, “Why Nonprofits Must Think Differently About Measuring and Reporting Impact”, found that many nonprofits are struggling to communicate how their work is truly making a difference in the community and they want to provide you the tool and information to change that.

3 Things to Avoid When Communicating Impact

  1. Equating impact with activities

  2. Mistaking aspirations for outcomes

  3. Assuming the packaging can speak for itself

3 Ways to Think Differently

  1. Identify and measure the right performance metrics

  2. Tell the right story

  3. Convey your story in a way that will resonate with your audience

Continue reading this quick article for a break down of these 6 tips to help ensure you are telling your story and measuring your impact successfully.

Crowder, S., & D’avanza, J. (2020, January 13). Why Nonprofits Must Think Differently About Measuring and Reporting Impact. Nonprofit Leadership Center. https://nlctb.org/tips/communicating-nonprofit-impact/

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