Original Article by Sally Aquire and Donorbox (cited below)

Summary by Simply the Basics

Did you know that more than a third of all donations to a nonprofit typically come at the last month of the year? This is one of the best times to give your efforts the extra push they deserve and how to make a plan.

Making a fundraising action plan may seem like another task to add to the To Do list but it’s vital and this article by Sally Aquire is going to help you get through your end-of-year fundraising!

Tip 1: Create an Effective Campaign for Nonprofit Fundraising Season

1.1 Look Back at Last Year’s Numbers

1.2 Set Fundraising Goals

1.3 Tell Emotional Stories Through Your Campaign

1.4 Set Out Your Campaign Timeline

Tip 2: How to Promote Your Fundraising Season Campaign

2.1 Segment Your Existing Donors

2.2 Sharing Stats on Donations

2.3 Use Online Communications Effectively

2.4 Consider Offline Communications

2.5 Promote on Facebook and Google

Tip 3: Optimize Your Donation Page

Tip 4: Get Your Board Members Involved

Tip 5: Follow Up On Fundraising Season Donations

With the right planning, you can help secure even more end-of-year giving that will go towards furthering your efforts and improving health! Click the link below to read detailed explanation and examples on each tip and step!

Sally Acquire. “Nonprofit Fundraising Season - 5 Tips for Getting the Most out It!” Nonprofit Blog, 29 Apr. 2022, https://donorbox.org/nonprofit-blog/fundraising-season.