The 9 Signs of a Successful Social Media Strategy for Nonprofits
Original Article by Neal Shaffer (cited below)
Summary By Simply The Basics
Creating a Social Media strategy is an important part of ensuring that the community has awareness of your programs. This article includes 9 tips for how to achieve your online presence goals.
1. You put your nonprofit social media strategy in writing
2. You actively build both your social media and email lists
3. You integrate social media into online giving campaigns
4. Your organization consistently shares written content
5. You consistently create/share visual content
6. Your organization has a visually compelling avatar
7. You’re active on at least two social networks
8. You don’t ignore your LinkedIn page
9. You’re an early adopter of digital payments
What do these nine steps mean? Read more!
Claire Axelrad. “The 9 signs of a successful social media strategy for nonprofits” April 2023. https://nealschaffer.com/social-media-strategy-for-nonprofits/
